Your customer is telling you why they’re unhappy—are you listening?

Examining how different user groups behave over a period of time helps marketers improve conversion and optimize CAC.

Discover how breaking down user data can reveal hidden patterns that fuel growth and retention in your SaaS business.

Making a business case for why this is a worthwhile investment.

The ability to identify and track unique customers can be a gamechanger for businesses. In this essay, I look at why and how.

We’re building an ICP Studio to accelerate ICP creation and analysis, using ML algorithms to build from your customer data and enrich it with industry data.

Want to get on the same page as your CFO? Understand these key metrics to secure your budget and showcase your team's value.

What can we learn from the journeys of smart people? What decisions shaped their life and career? That’s what we uncover in One Thousand Paths, a series of conversations with professionals from diverse fields. Today's guest is microSaaS founder and business humorist Sanjeev N.C.

What can we learn from the journeys of smart people? What decisions shaped their life and career? That’s what we uncover in One Thousand Paths, a series of conversations with professionals from diverse fields.

Even if Google has dropped the idea of phasing out 3P cookies, marketers still have work to do.

Vertical BI is simple and powerful with industry-standard metrics out of the box and high speed-to-insight.

Fine-tune your onboarding process, retain customers, and reduce churn—because first impressions matter.

Data leader ⁠Abhinav Chouhan shares his journey in analytics, why he dislikes the term 'data-driven', how to build an organizational data culture and much more.

Data mashups that every fast-scaling business needs to discover growth levers, optimize spends, and make processes efficient.

Consumer brand playbooks are a goldmine of ideas on how to build customer loyalty and retention.

Data and models help, but putting customer-centricity at the heart of every decision is the only way to truly manage churn.

No, we are not talking about multivariate regression analysis or triple exponential smoothing.

Battle-tested, data-backed strategies to keep your subscriber churn low and your revenue high.

From predicting consumer behavior and demand patterns to improving tax compliance, here are some fascinating ways that organizations have leveraged data.

Why stop with basic insight garnering when data can be leveraged for strategic foresight and planning?

The data everyone’s forgotten about, hides insight treasures that could be invaluable to your organization.

With its many avatars, few functions are as elusive to define as BizOps. But there’s no question it can create significant organizational impact. We dive into the what, why and when of BizOps.

Practical strategies to build a strong data culture and help your team start seeking and using data better.

Meetings don’t have to be time sinks that make your team groan, provided you’re using the right data and asking the right questions.

An in-depth, no-faff guide for fast-evolving startups and SMEs.

How to go from data newbie to superstar as your business matures?

Covid-19 transformed data analytics as we know it. The lessons learned will shape a future where data-driven insights can be a lifeline for businesses.

Spoiler alert: It does! For fledgling businesses, spreadsheets work fine. And once you’ve achieved a certain scale, investing in legacy BI reporting tools makes sense. But what about the crucial X to 10X growth period?

I am pleased to announce that today is the first day of DataviCloud’s online presence. We can consider Oct 31, 2023 as the day DataviCloud was born online. Happy Birthday DataviCloud!!!